Marketing Cover Letter: Examples and Tips [Also for Interns] (2023)

You're ready to land that job as a marketing professional.

Whether conversion rates, organic traffic, ROI, leads or customer lifetime value, you make it possible.

However, before you are called for an interview, there is still a little recruiting work to be done.

What is that?

You need to market yourself perfectly to them with the best marketing cover letter they have ever seen.

No problem.

In this article you will get:

  • Two sample marketing cover letters: one for an experienced salesperson and one for a first-time entry-level position (marketing internship cover letter).
  • Step-by-step tips for writing a cover letter that marketers will love.
  • Marketing cover letter section templates that you can copy, modify, and prepare in under 20 minutes.

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For the first time-

Looking for other cover letter examples for marketing, media, or PR positions? See:

  • Cover letter for digital marketing
  • Cover letter marketing coordinator
  • Marketing intern cover letter
  • UX Designer Cover Letter
  • Marketing manager cover letter
  • write to journalism
  • Counseling cover letter
  • Cover letter for data entry
  • Cover letter for nonprofit organizations
  • Data Analyst Cover Letter
  • Cover letter project manager
  • Cover letter copywriter
  • Examples of short cover letters
  • Social Media Cover Letter
  • cover letter graphic designer
  • Cover letter with no experience

after aLinkedIn-StudioMarketers are among the professionals most likely to relocate for their careers. If this is you, get ready now andCheck out our guide to writing aCover letter when moving.

Did not you find what you were looking for? Consult all oursSample cards of the presentation.

Take a look at two great cover letters for marketing jobs:

1. Sample Marketing Cover Letter

Let's get to know Beatrice.

Beatrice enjoys learning Dutch, reading historical novels and is the biggest fan ofLast week tonight with John Oliver.

But more relevant—

Beatrice applies to the marketing agency Samson & Hedges as a digital marketing specialist. Among other things, they want someone who has experience in writing compelling copy and optimizing landing pages.

She knows she has what she needs; Now all you have to do is back them up with a great marketing cover letter.

Take a look at this digital marketing cover letter and see how she pulls it off:

Example #1: Mid-level marketing candidate

Beatriz Cardoso Dias

Digital Marketing Specialist


(Video) Write an Amazing Cover Letter: 3 Golden Rules (Template included)

22. August 2019

Luis P. Avila

Marketing Manager

Marketing agency Samson & Hedges

2377 Calle Washburn

Baton Rouge, LA 70806

Dear Louise:

I recently opened my position as a Junior Digital Marketing Specialist for Left Kidney Media Group to look for new opportunities and growth. This morning I came across the job posting for a Senior Digital Marketing Specialist/Marketing Coordinator at Samson & Hedges and jumped at the opportunity. With two and a half years working with similar tools, demographics and media formats, I'm sure I would be a great fit for the marketing team.

You mentioned in the job posting that you're looking for a marketer who is good at copywriting, analytics, and driving conversions. At Left Kidney, I was responsible for similar projects, from improving landing page CTR to improving the ranking of key landing pages in the SERPs. During my time there, I was able to increase sales by 13% through my marketing efforts and I am confident that I can bring those same marketing skills and technical skills to Samson & Hedges for the Senior Marketing Specialist Digital/Marketing Coordinator position as well.

From the challenging marketing initiatives to the great culture at your company, finding your job posting seems like a dream opportunity to me. I would be honored and proud to join the marketing department at Samson & Hedges and I would work hard to ensure that you and the team are proud to have hired me.

Can we set up a coffee together or a phone call (either video or phone) to discuss how I can bring the same results I've been seeing to Samson & Hedges?


Beatriz Cardoso Dias


Is that what you thought?

Beatrice has this job in her pocket, for sure.

But what if you don't have professional marketing experience?

No problem.

Let's meet Amanda.

Amanda is Beatrice's best friend. She doesn't have a marketing background like Beatrice does, so she applies to intern for an entry-level marketing job.

Check out this sample cover letter for a no-experience marketing job:

Example #2: Marketing cover letter for beginners with no experience

Marketing Cover Letter: Examples and Tips [Also for Interns] (2)

Amanda Araujo Alves

Completed marketing studies

(Video) How To Write A Cover Letter For A Marketing Job? | Example


23. August 2019

Luis P. Avila

Sales Coordinator

Marketing agency Samson & Hedges

2377 Calle Washburn

Baton Rouge, LA 70806

Dear Louise:

After completing my bachelor's degree in Marketing Management, I began looking for positions at marketing agencies in and around Baton Rouge. I was told about a position as a marketing intern at Samson & Hedges and I think it would be the best place for me to get my first work experience.

Based on the job posting you have submitted to Indeed, you are looking for a Marketing Intern with creative skills, knowledge of marketing tools and processes, social media experience, and the ability to conduct market research. My courses, top college grades (98.7%), and extracurricular activities have given me proficiency in all of these areas and more. I would love to use my marketing skills and develop them as a marketing intern at Samson & Hedges.

It would be great if I could discuss your marketing team's current goals and next goals, and discuss with you how my marketing skills, copywriting skills and SEO knowledge can impact Samson & Hedges business and client growth. .


Amanda Araujo Alves


Well there you have it.

We have given you two marketing cover letter templates, a marketing intern cover letter template here and a digital marketing cover letter template before.


Let's see how to write your own perfect marketing cover letter.

Do you feel short of time?

Below we give you marketing cover letter sample snippets to fill in the blanks so you can easily copy them and use them for yourself.

Is your marketing resume right? Check out our guide to getting yours just right:Marketing Resume Sample: Samples & 25+ Writing Tips

2. How to Write a Marketing Job Cover Letter (Template) Step by Step

How to create an effective marketing cover letter:

1. Format the marketing cover letter like a business letter

Imagine you are tasked with running a marketing campaign to promote a new shampoo.

You don't jump right into creating graphics, do you?

No, you must first determine the formats you will use in your marketing campaign.

(Video) Writing a Cover Letter for an Internship

The same goes for a cover letter for marketing jobs:

Figure out the design before worrying about the content.

Ready forformat your cover letter?

Here are the top rules to keep in mind when formatting marketing cover letter templates:

  • Left-align each section of your marketing cover letter (again, unjustified).
  • Use 1 inch margins all around the marketing cover letter and use single spacing in the body.
  • choose a classicCover letter font, like Arial or Georgia.
  • Don't write more than a one-page cover letter for marketing jobs.

2. Create a contact information header for a great marketing cover letter

The cover letter header, just like your marketing resume header, begins with your contact information.

After that, the date of the letter is crucial as it is a formal letter. Finally, company information, including the name and position of the marketing manager or human resource representative.

Follow this sample marketing cover letter template:

Marketing cover letter header template

[ Your complete name]

[ Your Job Title ] (Optional)

[ His phone number ]

[ Your email address ]

[ URL of your LinkedIn profile ]

[ Datum ]

[Name des Marketingmanagers]

[job title marketing manager]

[name of marketing agency]

[address of marketing agency]

[ City (*) State (*) ZIP Code ]

3. Introduce yourself and state the position you are applying for

The opening, whether in a cover letter from a marketing coordinator or a marketing analyst, should surprise them.


First,address the reader by name. Find the name of the marketing coordinator or human resources representative on LinkedIn or the company's website.

Next,start cover letterWhen you introduce yourself Let them know about the specific position you are applying for. Finally, please give a brief overview of your marketing experience, skills and background.

Check out this sample marketing cover letter template for reference:

Marketing cover letter example: opening statement

Estimated[Name of Marketing Manager]:

I just came across the job posting for the[Exact designation of the marketing position]position on[Company Name], and I was very excited. As a[previous working title]con[number of years]I have acquired years of marketing experience very well[p. B. SEO, social media marketing, content marketing, copywriting and editing, advertising, conversion optimization]. I'm sure you would be a great candidate to help the Marketing team meet the next challenges.

Just fill in the blanks and feel free to use it yourself!


Expert tip:employment in marketing, including advertising, sales promotion and marketing manager positions,will increase by more than 10%from 2020 to 2030. To beat your competitors, make sure your marketing resume and cover letter are in order.

Double your impact with a matching CV and cover letter combination. Use oursCover Letter Generatorand highlight your application documents.


Marketing Cover Letter: Examples and Tips [Also for Interns] (3)

Would you like to try a different look? There are 18 more. With a single click, your document is completely revised. choose aCover letter template here.

4. Market yourself using your marketing skills and strengths

The cover letter for social media advertising or marketing should continue with a middle paragraph addressing the needs of the marketing job description.

Pull out the job posting and find the job requirements in marketing. In your cover letter, explain why you are the best marketing candidate to take on the duties and responsibilities assigned to you.

Check out this sample template for filling in the blanks:

Cover Letter for Marketers and Marketing Managers - Medium Paragraph

In the marketing job posting, mention that you need a[title of the job offered]experienced with[Tasks and duties specific to the Marketing job description]. recently stopped the[current or last position]place with[Current or last company name]I was successful[Name one or two achievements and use numbers to make them more impactful]. I firmly believe that this experience would translate into comparable results[Company Name].

Call me old-fashioned, but I love a good cover letter. For marketers, it's the perfect place to add color to your achievements and show off some of your personality and creativity. I particularly admire candidates who take the opportunity to highlight what makes them perfect for the job, be it an overview of their design skills (with links to their online portfolio), their philosophy when it comes to social media (with links to the sites that they managed) or why they love SEO or keyword strategy. Of course, a resume should delve deeper into specific duties and responsibilities, but for creative roles, a cover letter is where someone can really shine and differentiate themselves from the competition.

Expert tip:IncreasinglyMarketing agencies and modern companies usually ask applicants to address diversity in the cover letter (so-called “diversity statement”). If yes, write a paragraph about how you understand social barriers or the needs of a diverse workplace.

5. Explain why you want to work on this particular marketing team

When you wrap things up, it's time to give them some congratulations.

Show some love for the marketing agency or department, but also bring your enthusiasm for the marketing function itself.

Check out this marketing cover letter template:

Sample Cover Letter for Sales and Marketing: Letter of Motivation

I admire[Company Name]for him[List one or two reasons why you love this company or marketing firm]. His creative marketing techniques and social media strategies are a perfect match for mine. I would really appreciate the opportunity to develop and develop my talents[Company Name]like the following[Positionsname].

6. End with a professional sign-off and a clear call to action

Finish the cover letterRequest a meeting with the hiring manager, marketing coordinator, or human resources specialist.

Highlight your suggestion, reiterate how effective it would be, and request a face-to-face meeting, phone call, or Skype chat.

Here is an example of a marketing partner cover letter that you will receive for your reference:

Sample Cover Letter from a Marketer: Call to Action and Closing

Could we set up a meeting or a phone call to discuss how my marketing skills would ideally help?[Company Name]to achieve your next goals and goals?


[Digital version of your signature] (optional)

[your name and surname]

[His phone number]

[Your email address]

Hiring managers will check that the cover letter's style and tone match what they're looking for in your marketing department. Therefore, marketers should look for marketing activities and campaigns produced by the company (e.g. on its website, social media channels or via email) and mimic the style and tone used. Conversely, they might also try to demonstrate how they could bring something different to the company, team, and marketing efforts, as that could be a difference that other marketing candidates might not offer.

With ResumeLab's resume generator, you can write your resume in no time. Get targeted content to increase your chances of getting the job. Add job descriptions, bullet points and skills. Improve your CV in ourResume generator now.


Marketing Cover Letter: Examples and Tips [Also for Interns] (4)

Nail it all with a pop of color, choose a clean font, highlight your skills with just a few clicks. You are the perfect candidate and we will prove it. Just pick one21 resume templates and get started now.

(Video) Cover Letter for Internship: How to Write + Examples

Important points

Keep these points in mind when writing a marketing cover letter or marketing assistant:

  • Speak directly to the marketing manager or hiring specialist when you open your cover letter for marketing jobs.
  • In the first paragraph, introduce yourself, briefly describe your work experience and indicate which marketing position you are applying for.
  • Next, match the cover letter to the marketing job description. Show the marketing coordinator why and how you would best tackle their next challenges.
  • Show motivation and enthusiasm to join this special company.
  • Finish with a strong call to action and ask for a follow-up call.

Do you have questions about writing a cover letter for a marketing internship or marketing manager cover letter? Need help showcasing your skills in social media, digital marketing, and advertising? Let's talk here in the comments, and thanks for reading!


How do I write a cover letter for marketing with no experience? ›

How to Write a Cover Letter With No Experience
  1. List your contact information.
  2. Include the hiring manager's contact details.
  3. Address the hiring manager by name.
  4. Write an attention-grabbing opening paragraph.
  5. Explain why you're the best fit for the role.
  6. Describe your relevant skills.
  7. Mention your top achievements.
Jul 26, 2022

How to write a cover letter for internship with no experience? ›

How to write a cover letter with no experience
  1. Carefully review the job posting and research the company's website. ...
  2. List your contact information at the top of the document. ...
  3. Greet the reader and introduce yourself. ...
  4. Explain your skills and achievements relevant to the position. ...
  5. Remind them why you're best for the position.
Feb 25, 2020

How do I apply for a marketing intern? ›

Read on for six actionable steps to landing your dream marketing internship.
  1. Find Out What Areas of Marketing Interest You. ...
  2. Own Your Personal Brand. ...
  3. Write a Bomb Cover Letter. ...
  4. Prepare for the Interview. ...
  5. Master the Interview. ...
  6. Follow Up.

What should be included in a cover letter for an internship? ›

How to Write a Cover Letter for an Internship
  1. Point out the particular position you're applying for.
  2. Include the right keywords.
  3. List your relevant education and coursework.
  4. Add relevant skills and abilities.
  5. Describe why you're the perfect match for the internship role.
  6. Explain what the company will gain by hiring you.

How do you land a marketing job with no experience? ›

Get Your First Marketing Job with Zero Experience
  1. Get certified – show your dedication and go through a couple of marketing courses;
  2. Get reading – learn and improve constantly with books, blogs, webinars, and podcasts;
  3. Get doing – work on a side project or volunteer to gain initial experience;

How do you stand out in a marketing internship? ›

It will take a little extra work to stand out from your marketing peers, but here are a few steps to get you started:
  1. Find your specialty. ...
  2. Make a list of requirements. ...
  3. Get your personal brand in order. ...
  4. Determine the type of company you want to work for. ...
  5. Conduct the search. ...
  6. Write a bang-up cover letter. ...
  7. Get interview-ready.
Feb 20, 2018

What is the objective as a marketing intern? ›

Identify and analyze a target market. Develop and maintain an advertising budget. Determine the goals of an advertising effort. Identify and report on issues affecting diversity in the workplace.

What are three tips for a successful internship experience? ›

10 ways to make the most of your internship
  1. Pay careful attention. ...
  2. Have a positive attitude and show gratitude. ...
  3. Expand your network. ...
  4. Practice two-way mentoring. ...
  5. Be open to feedback. ...
  6. Quality over quantity. ...
  7. Stay focused. ...
  8. Be professional.
Jan 27, 2023

Does cover letter matter for internship? ›

A cover letter is an important tool to use when applying for a job because it: Introduces you to the prospective employer. Highlights your enthusiasm for the position. Describes your specific skills and qualifications for the job or internship, and clearly explains why you are a good fit.

How do you say you have no experience but willing to learn? ›

Using your own words, try something along the lines of: "I am interested in an entry-level position. I know I have much to learn, and I'm looking for an opportunity that will let me build a solid professional foundation.

How do I write a write up about myself for an internship? ›

What do I say?
  1. Introduce yourself.
  2. Identify your goal or purpose.
  3. Describe your relevant experience, ability to contribute, and uniqueness.
  4. Wrap it up.
  5. Engage the person with a question.
  6. Follow up.
  7. Practice, practice, practice...then practice some more.
Dec 5, 2020

How to get first marketing internship? ›

How do I get a marketing internship?
  1. Be intentional about what specific aspects of marketing you want to learn. ...
  2. Build a compelling and coherent personal brand. ...
  3. Write an appealing cover letter. ...
  4. Make your resume compelling. ...
  5. Learn how to give good interviews.
May 18, 2022

What are companies looking for in marketing interns? ›

For marketing interns, some great skills to list would be creativity, organization, ability to follow through and execute, and ability to contribute and collaborate in a team setting. It's also key to mention organizations or projects that you led and can explain thoroughly.

What are your top 3 tips for cover letter writing? ›

Take a look at these tips for writing a cover letter that will convince hiring managers and HR professionals to call you for an interview.
  • First thing about how to write a cover letter. ...
  • Use fewer words to say more. ...
  • Tailor your cover letter to a specific job. ...
  • Be proud of your past accomplishments.
Sep 27, 2021

What are the top 5 tips for a cover letter? ›

How to write a cover letter for a job: 5 essential tips
  1. Customize your letter. ...
  2. Supplement your resume, don't repeat it. ...
  3. Include keywords and supporting details. ...
  4. Address any missing pieces. ...
  5. Proofread and ask for feedback.

What are 3 key elements of a good cover letter? ›

A cover letter should be 3 paragraphs – Introduction, Sales Pitch and Conclusion.

How do you start a marketing cover letter? ›

A general outline you can follow to create your digital marketing cover letter is:
  1. Heading, including your name and contact information.
  2. Date.
  3. The Hiring Manager's name and title, and the company's name and address.
  4. Greeting.
  5. Strong introductory paragraph that interests the reader.

How do you politely say you have no experience? ›

Using your own words, try something along the lines of: "I am interested in an entry-level position. I know I have much to learn, and I'm looking for an opportunity that will let me build a solid professional foundation.

What are 3 things you should include in a cover letter? ›

This Is What to Include in a Cover Letter
  • Proof That You've Done Your Homework. Recruiters and hiring managers want to see that you know what you're getting yourself into. ...
  • An Explanation of How Your Skills Relate to the Job. ...
  • Your Excitement About the Position.

What are 4 things you should include in a cover letter? ›

Key Elements of a Cover Letter
  • Information about you.
  • Date.
  • Contact Person's Name, Title, Employer, and Address.
  • Salutation.
  • Opening Paragraph.
  • Middle Paragraph.
  • Second Middle Paragraph.
  • Contact Information and Closing.


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